Hoodie.ai helps marketers uncover the real motivations behind consumer behavior through an AI-powered discovery app—transforming conversations into marketing intelligence.
Built for modern marketers who want real insight
Hoodie.ai turns thousands of natural user conversations into a behavioral goldmine—making audience understanding easier, faster, and richer than ever.
Gain deep insights about your target populations through our AI agent to collect motivation-rich, structured signals during natural exploration—without relying on surveys or passive tracking.
Automatically identify and enrich persona clusters based on user behavior, emotional drivers, and context—giving you audience insight that actually feels alive.
Access dynamic reports on emerging behaviors, segment reactions, and intent-based trends—ready to plug into your creative, targeting, or product workflows.
How marketers use Hoodie.ai in the real world
A retail brand used Hoodie.ai to move beyond demographics, segmenting customers by mood and intent—like "celebration seekers" and "quiet explorers."
A consumer goods brand used Hoodie.ai to test messaging and positioning by analyzing how different persona types respond in natural conversation.
A marketing team used Hoodie.ai to uncover emerging audience personas—like experience-driven visitors and curious locals—based on thousands of anonymized, high-intent conversations.
From conversations to insights in three simple steps
Hoodie.ai collects real behavior data from real users in real environments and transforms it into actionable marketing intelligence.
We partner with high-traffic venues in Sonoma County and Portland—locations known for attracting experience-driven visitors and curious locals. Our AI discovery agent engages these users in natural conversations as they explore, surfacing motivations around mood, intent, and context. This creates rich, motivational data from people actively seeking high-impact outings—from wine tastings to local events.
Our advanced AI processes thousands of conversations to identify behavioral patterns, emotional drivers, and emerging persona clusters that traditional analytics miss.
Receive dynamic reports with persona insights, behavioral trends, and campaign recommendations ready to integrate into your marketing workflows and creative strategies.
A smarter approach to business intelligence
At Hoodie.ai, we believe that artificial intelligence should be accessible, understandable, and valuable for businesses of all sizes.
Join businesses already leveraging Hoodie.ai to transform their marketing campaigns.
Transform your business with AI-powered solutions. Contact us today to learn how Hoodie.ai can help you achieve your goals.